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Privacy Policy

Highlifeindia (HLI) - Authorised Real Estate Channel Partner

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1. About Highlifeindia (HLI)

Highlifeindia (HLI) is an authorised real estate channel partner operating in Bangalore and across India. We are not a developer or builder. We are marketing intermediaries who promote properties developed by various RERA-registered builders and developers.

Company Details:

  • RERA Registration: PRM/KA/RERA/1251/310/AG/200831/001995  

Our Role

  • We act as authorised channel partners for real estate developers

  • We earn commission from builders for successful lead generation and sales

  • We provide marketing and customer acquisition services for new launch projects

  • All partnerships are documented with proper authorisation agreements as per RERA guidelines

2. Information We Collect

2.1 Personal Information

  • Contact Details: Name, phone number, email address, mailing address

  • Property Preferences: Budget range, preferred locations, property type requirements

  • Identity Documents: PAN card, Aadhaar details (only when required for transactions)

  • Financial Information: Income details, loan eligibility (with consent)

  • Communication Records: Call recordings (with consent), chat transcripts, emails

2.2 Technical Information

  • Website Usage: Pages visited, time spent, search patterns

  • Device Information: IP address, browser type, device identifiers

  • Location Data: Approximate location for local property recommendations

  • Cookies: Website cookies and tracking technologies

2.3 Third-Party Information

  • Information from builder/developer partners

  • Data from lead generation partners and social media interactions

3. How We Use Your Information

3.1 Primary Uses

  • Property Matching: Finding suitable properties based on your requirements

  • Lead Management: Managing your property search and purchase process

  • Communication: Property updates, market information, and customer support

  • Documentation: Transaction records and legal compliance requirements

3.2 Marketing and Advertising

  • Digital Advertising: Google Ads, Facebook Ads, and other platforms

  • Targeted Marketing: Property recommendations and market updates

  • WhatsApp/SMS Marketing: Property alerts (with TRAI compliance)

  • Email Campaigns: Weekly newsletters and special offers

3.3 Legal Compliance

  • RERA Requirements: Maintaining customer records as per regulations

  • GST Compliance: Service tax documentation and commission records

  • KYC Verification: Customer verification as per legal requirements

4. Google Ads and Digital Marketing Compliance

4.1 Housing Advertisement Compliance

  • We do not target ads based on gender, age, parental status, marital status, or ZIP code

  • Our targeting uses location (city, radius), interests, and behavioral signals only

  • We comply with non-discriminatory advertising practices

4.2 Transparency in Advertising

  • All advertisements clearly identify us as "Authorised Real Estate Channel Partner"

  • We never misrepresent ourselves as the official developer or builder

  • Our ads include disclaimers about our intermediary role

  • Commission-based business model is disclosed transparently

4.3 Indian Marketing Regulations

  • TRAI Compliance: Respect for DND registry and consent-based marketing

  • WhatsApp Business: Promotional messages with proper consent only

  • SMS Marketing: Through registered telecom operators with opt-out options

5. Information Sharing

5.1 Builder/Developer Partners (RERA Registered)

We share lead information with authorised builders for:

  • Property availability and pricing updates

  • Site visit coordination and booking

  • Sales documentation and registration support

  • Post-possession customer service

5.2 Service Providers

  • Financial Institutions: Banks/NBFCs for home loan processing (with consent)

  • Legal Services: Property verification and registration support

  • Technology Partners: CRM systems, website hosting, communication platforms

  • Verification Agencies: Employment/income verification (with consent)

5.3 Legal Requirements

Information disclosed to:

  • RERA authorities and regulatory bodies

  • Government agencies as per legal requirements

  • Law enforcement for investigations

  • Courts as per legal process

6. Data Security and Retention

6.1 Security Measures

  • Data encryption during transmission and storage

  • Limited access on need-to-know basis

  • Regular security audits and staff training

  • Servers primarily located within India

6.2 Data Retention

  • Active Customers: During property search and 2 years post-transaction

  • Legal Records: 7 years as per Indian laws (IT Act, Companies Act)

  • Marketing Data: Until consent withdrawal or 3 years of inactivity

7. Your Rights

7.1 Data Rights

  • Access: Request copies of your personal information

  • Correction: Update incorrect personal information

  • Deletion: Request data deletion (subject to legal requirements)

  • Consent Withdrawal: Opt-out from marketing communications

7.2 Communication Preferences

  • Email Unsubscribe: Use unsubscribe links in emails

  • SMS Opt-out: Reply STOP to SMS messages

  • DND Compliance: We respect telecom operator DND settings

  • WhatsApp Opt-out: Request removal from WhatsApp marketing

7.3 Cookie Controls

  • Manage cookies through browser settings

  • Opt-out from Google Analytics and advertising cookies

  • Contact us for complete tracking opt-out

8. Cookies and Tracking

8.1 Types of Cookies

  • Essential: Required for website functionality

  • Analytics: Google Analytics for website performance

  • Marketing: Google Ads, Facebook Pixel for targeted advertising

  • Preference: Remember your settings and searches

8.2 Managing Cookies

  • Control through browser settings

  • Google Ad Settings for personalized ads

  • Facebook ad preferences through your account

  • Contact us to disable all tracking

9. Children's Privacy

We do not collect information from individuals under 18 years. Our services are for adults interested in real estate transactions. Property decisions involving families are handled through adult account holders only.

10. Policy Updates

We may update this policy for:

  • Changes in Indian privacy laws

  • New business practices or services

  • Enhanced security measures

Notifications: Email alerts for major changes, website notices, and WhatsApp updates to registered customers.

11. Contact Information

General Inquiries

Highlifeindia (HLI)
Email: contact@highlifeindia.com
Phone: +91-7090800888
Business Hours: Monday-Saturday, 10 AM-6 PM IST

Data Requests

Email: contact@highlifeindia.com
 

Complaints and Escalation

  1. Contact our Privacy Officer first

  2. File complaint with Consumer Forum if unresolved

  3. Contact State RERA Authority for regulatory issues

  4. Approach Cyber Crime Cell for data security concerns

12. Legal Compliance

This policy complies with:

  • Information Technology Act, 2000 - Data protection requirements

  • RERA Act, 2016 - Real estate regulatory compliance

  • Consumer Protection Act, 2019 - Customer rights

  • TRAI Guidelines, 2018 - Marketing communication regulations

  • Companies Act, 2013 - Corporate compliance requirements

Governing Law: This policy is governed by Indian law and subject to Indian court jurisdiction.

Acknowledgment: By using our website or services, you agree to this Privacy Policy.

This privacy policy is specifically designed for Indian real estate channel partners and complies with Google Ads policies, RERA regulations, and Indian privacy laws.

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